Privacy policy

Numinos Oy (“Numinos”, “we”, “our”, “us”) provides intercultural communication coaching, workshops, and related digital products. This notice explains how we process personal data as the controller.

This notice covers numinoscoaching.com and all of its subdomains (including, but not limited to, mexico.numinoscoaching.com and expatmexico.numinoscoaching.com), our published digital products (numinoscoaching.gumroad.com), and any tool or interactive product we release under the Numinos Coaching brand now or in the future — so this notice stays current without needing to list every product by name.

Controller: Numinos Oy, business ID 3151618-1, Helsinki, Finland. Contact: hello@numinos.co

1. Why and how we use personal data

1.1 Website and tool visitors. When you browse our sites or use one of our interactive tools, we collect standard technical data (IP address, device/browser type, pages viewed) and, where you’ve consented via our cookie banner, behavioral data to understand how our pages are used. Legal basis: legitimate interest in running and improving our services; consent for non-essential cookies. Retention: until the browsing session ends, or per the relevant cookie’s own duration.

1.2 Contact and booking enquiries. If you reach out via a contact form or book a call, we process your name, email, and message to respond to you. Legal basis: performance of a contract / steps taken at your request. Retention: kept unless you ask us to delete it (see your rights in Section 4); if the enquiry leads to a client relationship, retention then follows 1.6.

1.3 Newsletter and marketing. If you subscribe to our mailing list, we process your email (and name, if given) to send newsletters and offers. Legal basis: consent. Retention: until you unsubscribe.

1.4 Interactive tools (quiz and assessment results). How your answers are handled depends on the tool:

Tools where you give your email address, such as Gap Finder. Your name, email address, answers and result are sent to our mailing list platform and tagged to your contact record. Legal basis: consent. Retention: same as 1.3, for as long as you remain a subscriber.
Tools that don’t ask for your email address, such as the Meaning Gap Profile and the Meaning Gap Toolkit. Your answers stay in your own browser. They are not sent to us or saved anywhere, and they are gone at the latest when you close the tab.
Shareable results. The Meaning Gap Profile’s results page prepares a private link so you can share your results if you choose to. To create it, your scores and the countries you compared pass through our site, but your individual answers do not, and we keep no copy. The link holds those scores and countries, works for 30 days, and opens your results for anyone who has it. It goes nowhere unless you send it. If you send it to us, we handle it as part of your enquiry or coaching, and retention follows 1.2 or 1.6.
Usage count. We keep an anonymous count of how our tools are used on an internal dashboard, such as how many times a tool was started or completed, which result came up or which country was compared. It cannot be linked back to you or your individual answers. Legal basis: legitimate interest in understanding and improving our tools.

1.5 Digital product purchases. When you buy one of our digital products, purchase and delivery are handled by our payment platform, which shares your name, email, and order details with us. Some products open with a licence key from your purchase, which we check with the payment platform when it is used. Legal basis: performance of a contract; legal obligation for bookkeeping. Retention: in line with Finnish bookkeeping law (currently six years).

1.6 Coaching clients. For clients, we process contact details, scheduling information, and notes relevant to the coaching relationship. Coaching conversations are treated as confidential. Legal basis: performance of a contract. Retention: notes that identify you are kept for one year after the coaching relationship ends, then deleted. If notes are anonymized so you’re no longer identifiable, we may keep them longer for training and methodology-development purposes. Contact/billing records are kept as required by Finnish bookkeeping law.

We do not knowingly process special categories of data (health, religion, political opinions, etc.) beyond what you may voluntarily share in a coaching conversation.

2. With whom we share personal data

We work with third-party apps and service providers to run our website, tools, and business — such as Google Analytics and Metricool (analytics), Plerdy (understanding how visitors use our pages), the Meta/Facebook Pixel (advertising), Trafft/MeetingCal (booking/scheduling), Stripe, PayPal and Square (payment for booked sessions), Vbout (email and mailing list management), and Gumroad (payment and digital-product delivery), along with our web hosting providers and Google Fonts (which displays the typeface in some of our tools, so your browser connects to Google when the page opens). We do not sell your data.

We use AI tools, such as Claude by Anthropic and Gamma, to help draft content, prepare coaching and training materials, and organise our work. When we work on client material in these tools, we either change your name or anonymize the information wherever we can. Notes related to your coaching may still be processed in these tools, and this may take place outside the EU/EEA (see Section 3). We have turned off the use of our Claude conversations for training AI models. We do not use AI to make decisions about you. The results of our interactive tools are calculated with fixed scoring rules, not AI.

3. Transfers outside the EEA

Some of our service providers are based outside the EU/EEA. Where that’s the case, we rely on the safeguards those providers state they have in place in their own terms and data processing agreements, such as EU-approved standard contractual clauses.

4. Your privacy rights

You have the right to access, correct, delete, or restrict the personal data we hold about you, to object to processing, to receive your data in a portable format, and to withdraw consent at any time (e.g. unsubscribing from marketing emails). To exercise any of these rights, contact hello@numinos.co — we’ll respond within one month. If you disagree with how we handle your personal data, please let us know by contacting us first. You may also lodge a complaint with the Finnish Data Protection Ombudsman (Tietosuojavaltuutetun toimisto, tietosuoja.fi).

5. Cookies

Our website and landing pages use a cookie consent banner that lets you choose which cookies to allow. Only functional/essential cookies are on by default:

Functional (essential) — required for the site to work.
Preferences (optional) — remember your settings.
Analytical and performance (optional) — e.g. Google Analytics, Metricool, Plerdy.
Marketing (optional) — used to tailor ads and offers, e.g. the Meta/Facebook Pixel.
Affiliate tracking — we participate in the Amazon Associates affiliate program (active or inactive at any given time); if active and you click an Amazon link, a tracking cookie may be set by Amazon.

You can change your cookie choices at any time via the cookie settings banner. Some of our tools don’t show this banner because they use no optional cookies. A tool that opens with an access link or licence key sets one essential cookie that keeps it unlocked in your browser, for as long as your access is valid and at most one year.

6. Social media

If you visit our social media pages, we can see your interactions there (posts, likes, comments, etc.), and we have access to statistics about how our pages are used. Legal basis: legitimate interest in maintaining a social media presence, engaging with our audience, and understanding how our pages are used (Article 6(1)(f) GDPR). Retention: we may occasionally remove content from our social media pages; beyond that, retention follows the relevant platform’s own terms.

7. Amendments

We may update this notice from time to time. The “last updated” date below reflects the most recent version. Material changes will be communicated to active newsletter subscribers by email.

Last updated: 2 November 2026

Privacy policy

1. Why and how we use personal data

2. With whom we share personal data

3. Transfers outside the EEA

4. Your privacy rights

5. Cookies

6. Social media

7. Amendments

Services

Company

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